At the end of the 19th century, when the world discovered a new concept of transportation, moving away from carriages and horses to more comfortable means, Fiat emerged and soon became one of Europe's most beloved automobile brands.

The brand's history began in 1899 when Italian entrepreneur Giovanni Agnelli opened Fiat's first factory in Turin, Italy. Local investors also participated in the creation of the automobile company, named the Italian Automobile Factory of Turin. Initially, only 150 people worked there daily, but subsequent successes allowed for the opening of another factory in the U.S. in 1908.

After World War I, Fiat's influence in the Italian market grew, with only two other automobile brands (Alfa Romeo and Lancia) surviving the intense competition. In the 1960s-90s, Giovanni Agnelli's grandson, Gianni Agnelli, led Fiat, introducing robotic systems in factories to further develop and bring new technologies to production. During these years, the brand released new models, Panda and Uno, which led the market with their clean engines and innovation. In the 1990s, another model, Tipo, was created, earning the title of "Car of the Year."

Today, Fiat's most popular models include the Fiat 500, Fiat Panda, Fiat Tipo, Fiat 500X, and Fiat 500L. The brand's vehicles are known for their unique design, practicality, and affordability. Their compact size and maneuverability make them ideal for city driving, while sophisticated technology and high safety standards provide maximum comfort for users.

 

S61 - 1908 In the first decade of the 20th century, speed fever spread throughout the world and it was in this scenario of strong sporting excitement that the Fiat® S61 Corsa was born, a two-seater racing car.
	Topolino - 1936 When introduced in 1936, the Fiat® 500 was the smallest mass produced car in the world. For its beautiful shapes and size, the public called it "Topolino".
500 - 1957 Fiat® presented the Nuova 500 in 1957, with the main intention of replacing the Fiat® 500 Topolino. Updated with new technologies from the successful 600, with a load-bearing monocoque and an overhanging rear engine, the 500 was powered by a compact, air-cooled 2-cylinder engine, a novelty for Fiat®.
	127 - 1971 The 127 was part of the transformation of Fiat® compact cars into modern models. Being designed to be strong, efficient and brilliant, and help reduce fuel consumption, the model offered modern lines and solutions and extra room in the bright passenger compartment.
Dino - 1972 Born from an agreement between the House of Maranello and Lingotto, the Fiat® Dino was developed as a conventional car in the mid-1960s. Its difference: a Ferrari 1987 cc V6 engine capable of deliver 160 horsepower at 7500 rpm
	Panda - 1980 With more than 7.5 million units produced since its appearance in 1980 to date, the Panda is considered, together with the 500, the Italian utility car par excellence, accompanying young people and families in their lives.